Hedges & Co. this month will host an exclusive webinar presentation on search engine optimization (SEO), designed specifically for auto parts & accessory websites.
The digital marketing agency will present the free webinar from 2-3 p.m. EST on Wednesday, July 25.
The focus of the webinar—part one of a two-part series—will be on technical SEO specifically for websites in the automotive aftermarket.
"Technical issues may prevent your website from being found online," said Jon Hedges, president of Hedges & Co. "Content plays an important role in organic rankings and search engine optimization, but we'll be covering some basics that must be in place in order to take advantage of any site content."
The SEO webinar will cover topics important to retailers selling aftermarket parts, as well as manufacturers, even if their sites don't sell direct to consumers, according to the agency. This webinar is for beginners as well as advanced online marketers, and attendees will leave with an actionable plan to improve a site's technical SEO.
"We'll have some of our own test results and we'll offer advice unique to the automotive aftermarket," Hedges added. "We'll also cover what's new for 2018 in SEO for the aftermarket."
Webinar attendees will learn:
- What's new in automotive SEO in 2018
- Basics of structuring a website and web pages
- How site speed impacts SEO
- Simple explanations on URL redirects and 404 errors and what they can do to your rankings
- Other tips for optimizing aftermarket websites
Click for registration info.
Webinar updates, as well as questions and answers, will be posted on social media using the hashtag #DrivePartsSales, according to Hedges & Co.