Cycle City Promotions has come to an agreement with FOX Sports 2 to televise several races in the KICKER Arenacross Winter Series. The agreement includes more than 10 hours of content, and a profile on KICKER‘s global headquarters, with additional 30-second spots produced by KICKER. The first race airs at 9 p.m. on Thursday, Jan. 31.
KICKER is in its 10th year of partnering with Cycle City Promotions.
“Over the past couple of years, it’s grown exponentially. We’re making a concerted effort to raise awareness for arenacross and in the powersports-audio segment,” said Kevin Campbell, director of Marketing for Stillwater Designs, the maker of KICKER audio products.
Cycle City Promotions started its Arenacross series in 1995 as a part-time venture, going full time in 2005. It has since grown into the largest series in the genre, according to the company. In 2018, Cycle City founder Tod Hammock started the process of finding a media company to produce a show covering the events.
“We looked at multiple outlets and came to an agreement with FOX Sports 2,” Hammock said. “We felt it would be the perfect fit.”
The winter KICKER Arenacross series started in Loveland, Colorado, and finishes in Salt Lake City, Utah. Averaging 350 competitors and more than 5,000 attendees per show, the series in the longest running in the country, according to officials.
As a part of that effort, the company will involve authorized KICKER dealers at every stop so consumers attending the Arenacross Series can learn about products to put in their UTV, truck or motorcycle from the very people that install the products. KICKER products will be on display as well, according to KICKER.
“Our mantra is to take the brand where our core demographic has fun,” Campbell said. “Arenacross is one of the key things they get excited about. Whether it’s audio for a bike, a side-by-side, a truck or a boat, we have what they need. It just makes sense, especially as the series becomes more and more popular.”
The FOX Sports 2 KICKER Arenacross broadcast schedule is as follows (all times EST):
- 9 p.m., Jan. 31, Loveland, Colorado
- 9 p.m., Feb. 7, Oklahoma City.
- 11 p.m., Feb. 14, Oklahoma City
- 9:30 p.m., Feb. 21, Denver
- 9 p.m., Feb. 28, Denver
- 10 p.m., March 7, Greensboro, North Carolina
- 7 p.m., March 14, Chicago
- 7 p.m., March 21, Chicago
- 8 p.m., March 28, Salt Lake City
- 11 p.m., Apr. 4, Salt Lake City