Fourth Annual Motorsports Sponsorship Summit Returns This Weekend
Top executives from BELL, Toyota, NGK & more will focus on racing sponsorships…
The 2025 Motorsports Sponsorship Summit, an educational event for racers and teams seeking to build stronger partnerships with brands, returns for its fourth year this weekend, Jan. 11-12, 2025.
The two-day virtual event brings together over 30 marketing executives and industry professionals to share insights on securing and maintaining sponsorships across all forms of motorsports.
“Racing sponsorship has evolved dramatically in recent years, particularly with the rise of digital media and changing consumer behaviors,” said Alex Striler, who will co-host the summit from Blue C Advertising with two-time NHRA World Champion Megan Meyer. “This event provides racers and teams with current, actionable insights directly from decision-makers at major brands to help them find and, more importantly, keep sponsors long-term.”
Day One features comprehensive sessions on sponsorship fundamentals, proposal development, onsite activations, working with agents and agencies, social media strategy and media relations, according to event officials. Highlights include panel discussions with Al Rondon, director of sports marketing at Coca-Cola, Dave Gowland, vice president of motorsports at Monster Energy, Andre Jackson, marketing consultant for Toyota and Nate Hunt from BFGoodrich.
Day Two explores discipline-specific sponsorship strategies and activations across off-road racing, drag racing, drifting, Sprint car racing and sports car racing. Featured speakers include Jim Liaw, Formula DRIFT co-founder and PRI general manager, Jason Smith, president of USAC Racing, Jackie Donahue, experiential marketing manager at NGK Spark Plugs and JR Twedt, president of K1 Race Gear.
Registration for the summit is $197 and includes access to event recordings. The event will cover essential topics including:
- Why brands sponsor and what they seek in partnerships
- Creating effective sponsorship proposals
- Maximizing social media value for sponsors
- Working with agents and agencies
- Leveraging traditional and digital media
- Sport-specific sponsorship strategies
- How to get sponsored by leading motorsports brands
