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Forward Lift Continues 50-Year Legacy Solving Shop Challenges


Forward Lift—a manufacturer of light- and heavy-duty vehicle lifts—is set to celebrate 50 years of helping shops this year. According to the company, since 1968, independent shops, dealers, hobbyists and truck repair facilities have relied on Forward Lift to meet their needs.

“Many shop owners face challenges like limited floor space and limited budgets,” said John Uhl, director and light-duty product manager at Forward Lift’s parent company, Vehicle Service Group. “Forward Lift provides a range of vehicle lifts with the features shops of any size need, along with consistent quality and support at a fair price. Offering reliable equipment takes the risk out of purchasing a lift, allowing our customers to focus on taking care of their customers.”

As part of the celebration, the brand is rolling out an updated logo and new product-focused advertising and social media campaigns.

Forward Lift currently offers two-post, four-post, low/mid-rise, scissor, motorcycle and mobile column lifts. According to the company, its products are backed by a trusted network of local distributors and installers who ensure customers receive the right product for the application.

For more information, visit Forwardlift.com, contact your local Forward Lift distributor or call 800-423-1722. Find Forward Lift on social media at Facebook.com/ForwardLift and Twitter.com/ForwardLift.

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