Formula DRIFT Partners With GoPro for Video Series

GoPro has been named the official action camera of Formula DRIFT and is helping the organization produce a new video series, Formula DRIFT announced.

“We’re extremely happy to welcome GoPro to the Formula DRIFT family,” said Ryan Sage, Formula DRIFT president. “Almost since our inception, GoPro cameras have been used to capture some of the most exciting action in our sport. So, we’re delighted to make this collaboration official and be able to capture and share even more of what makes Formula DRIFT unique.”

Currently, the latest GoPro cameras, including HERO11 Black and the 360 Degree GoPro MAX, are being used by the series to capture footage for its free-to-view event livestream.

Additionally, the series is partnering with GoPro to create a dedicated new video series, the series said. Called “GoPro Chase for the Championship,” it began at the St. Louis round and will continue to the end of the season. Each episode will follow the top drivers chasing the championship title and will be filmed entirely on GoPro. The videos will air over the Formula DRIFT livestream on YouTube and appear on FD’s social media pages for each of the remaining rounds.

While GoPro Chase for the Championship will focus on the FD PRO teams, the partnership will also feature FD Experience Presented by GoPro. Hosted by a roaming reporter, the series will drop into FD PRO and PROSPEC competition to capture the action and personalities behind the scenes as well as the fan experience, the series said.

A.J. Hecht

A.J. Hecht is the managing editor of THE SHOP and host of the In Gear with THE SHOP podcast. Have an idea, a tip, or a question you’d like to see answered? Contact A.J. at

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