Ford & Filson Have Introduced the First-Ever Bronco Filson

Ford and Filson have announced the Bronco Filson, a new rugged premium 4×4 SUV that unites Bronco’s Built Wild capability with Filson’s promise of Unfailing Goods. Designed to take you to the most remote places on Earth in refined comfort and convenience, it’s the newest member of the Bronco lineup and goes on sale early 2027, according to a news story originally published on Ford From the Road.

“Bronco buyers don’t just want a vehicle; they want a partner for wherever they’re headed,” said Andrew Frick, president, Ford Blue and Ford Model e. “Filson has spent more than a century making gear people trust and putting their products to the test in extreme conditions. That’s exactly the standard we had in mind when we built this vehicle, and it’s why our customers love Bronco.”

Just as Filson has supplied pioneers and the U.S. Forest Service with outdoor clothing and gear for more than a century, the Bronco Filson is built to deliver confidence and performance in harsh trail conditions.

“For nearly 130 years, Filson has built products for people who depend on their gear in the harshest conditions imaginable,” added Alex Carleton, chief creative officer at Filson. “The Bronco Filson is a natural extension of that legacy, combining uncompromising capability with thoughtful craftsmanship and utility-driven design. This vehicle was created for people who see the outdoors not as an escape, but as a way of life.”

Off-Road Capabilities of the Bronco Filson

The Bronco Filson features the 3.0-liter EcoBoost V6—shared with Bronco Raptor and refined with application-specific tuning—which gives Bronco Filson the power and torque to handle a wide range of conditions. Every Bronco Filson comes standard with the Sasquatch package, which includes:

• Front and rear electronic locking differentials
• High-performance Fox shocks with internal bypass technology to improve off-road durability and reduce harshness over rocky terrain
• 35-inch rugged-terrain tires, the largest of any premium 4×4 SUV, that help reduce road noise without sacrificing off-road grip

Standard Trail Turn Assist tightens off-road turning radius, and Trail 1-Pedal Drive enables precise, confident slow-mode rock crawling. The Terrain Management System with G.O.A.T. (Goes Over Any Type of Terrain) Modes offers seven driver-selectable modes: Normal, Eco, Sport, Slippery, Baja, Off-Road, and Rock Crawl. Fast 5G and Wi-Fi connectivity plus SYNC 4 infotainment with a standard 12-inch screen provide access to the standard 360-degree camera system and apps like onX off-road trail maps via Apple CarPlay and Android Auto.

The backbone of every Bronco Filson is a high-strength steel ladder frame, built for this vehicle, not borrowed from elsewhere, the company said.

Inside the Bronco Filson

Filson designers worked with the Bronco team to curate a premium cabin.

“There is a massive difference between premium and precious,” said Paul Wraith, global design director, Sport Utility Vehicles. “If you’re hesitating because you’re afraid to get the cabin dirty, it doesn’t belong in a Bronco. Every material we chose with Filson had to be honest, tactile and relentlessly durable. And like a great piece of gear, this interior isn’t meant to wear down; it’s designed to wear in, aging beautifully alongside you and your adventures.”

Colors and materials are inspired by Filson’s outdoor palettes and textures. The interior features perforated, quilted leather and durable woven fabric seat trim inspired by Filson’s rugged twill; a leather-wrapped instrument panel and steering wheel; and brass accents on the steering wheel bezel and G.O.A.T. Modes dial.

Ford says the Bronco Filson is also the quietest Bronco cabin ever built. Improved airflow, acoustic glass and enhanced seals reduce wind and road noise, including nearly 20% less perceived wind noise versus the 2021 Bronco. Paired with new ventilated front seats, heated rear seats and an upgraded B&O audio system, the cabin is a quiet, climate-controlled retreat.

Storage & Utility Features of the Bronco Filson

The Bronco Filson features Filson-inspired removable saddlebags integrated throughout the interior, including door-mounted bags and optional cargo-area bags made from water- and dirt-resistant materials. The detachable bags have customizable compartments for everything from fly boxes and first-aid kits to camera lenses and can be carried easily from vehicle to campsite.

A digital rearview mirror with washer ensures clear sightlines even when the cargo area is fully loaded. New power running boards deploy automatically for easier entry and exit given the vehicle’s high ground clearance.

Outside, the Bronco Filson features a unique front grille with distinct BRONCO lettering, heritage-painted wheel arches, painted mirror caps, and exclusive trail sight tie-downs designed to secure longer items like canoes. Available colors include Bronco Filson exclusive Field Green Metallic, Marsh Gray, Avalanche Gray, Desert Sand, Shadow Black, and Oxford White.

The Bronco Filson First Edition

To commemorate the launch of the Ford and Filson collaboration, Ford will offer an exclusive Bronco Filson First Edition for North America, featuring:

• Exclusive Iron Sands Copper Metallic exterior paint color
• Unique fender badge
• Custom serialized console badge commemorating the Ford x Filson collaboration
• Filson-inspired cargo storage bags

Availability & Pricing of the Bronco Filson

Orders open fall 2026, with vehicles arriving in showrooms early 2027. Beginning in July 2026, customers can experience the vehicle firsthand through the Bronco Filson Tour, a multi-city immersive showcase highlighting its design, materials and capability.

To complement the vehicle, a limited-edition Bronco x Filson collection will be available beginning June 4 exclusively at Filson stores and Filson.com.

Bronco Filson has a targeted starting MSRP in the mid-$70,000s.