The new Ford Bronco is rolling off the line at Ford’s Michigan Assembly Plant and the two-door and four-door models are now on the way to Ford dealerships nationwide, the company announced.
More than 125,000 Broncos orders have been placed, with a total of more than 190,000 reservations in the U.S. and Canada to date, the automaker said in a statement announcing the first Bronco shipments.
“We know the fans have been waiting for the Bronco – and we’re so excited to bring it back,” said Suzy Deering, Ford chief marketing officer. “And this Bronco is better than ever. We’re staying authentic to Bronco’s goes-over-any-terrain heritage and have leveraged the brand’s Built Wild innovative design, durability and advanced off-road capability to get the most out of every adventure in the wild.”
Bronco customers will be able to opt into modifications including roof racks, a front bumper safari bar, exterior graphic packages and more, which will be factory-installed at Ford’s new Modification Center. Bronco owners can also choose from a lineup of more than 200 factory-backed accessories added at the dealership.