Ford Accepting Project Vehicle Program Applications

Jan 15, 2021

Ford is now accepting submissions from SEMA-member companies to participate in the 2021 Ford Project Vehicle Program, the automaker announced.

The program is open to SEMA-member manufacturers, designers and retailers. Participants must actively promote the vehicle with their products through an established marketing plan and be financially capable of spending promotional dollars, Ford said.

Ford Aftermarket Project Vehicle Program Criteria:

  • Feature the vehicle in a booth at the 2021 SEMA Show in Las Vegas.
  • Use Ford accessory products as specified and provided by Ford Motor Company.
  • Register and keep the vehicle in your company name during the entire contract period.
  • Purchase and maintain $3 million in General Liability Insurance, $3 million in Automotive Liability Insurance, $1 million in Employers Liability and demonstrate Workers Compensation coverage; an Umbrella Policy may be used to achieve coverage limits.
  • Commit to feature the vehicle with the Ford logo intact and visible.
  • Order a California-certified vehicle if you intend to register or use the vehicle primarily in California or any other state that has adopted California emissions standards. Failure to do so may subject you to a state fine.
  • Make vehicles available to Ford or its Dealers for display, at the owner’s discretion.

Submit written quarterly status reports for a period of 18 months, as specified in the contract, stating:

  • Product development.
  • Modifications to the vehicle
  • Events (including dates, location and type of event)
  • Media exposure (originals or color copies)
  • Company advertising featuring the vehicle
  • Social media exposure
  • A copy of your current vehicle registration

To request a project vehicle:

1. E-mail a one-page project summary with the following information to [email protected]

  • Vehicle/theme
  • Vehicle modifications
  • New product development
  • Promotional plan
  • Vehicle display location at the 2021 SEMA Show

2. Mail and/or E-mail a detailed project proposal to the following:

Ford Motor Company

21175 Oakwood Blvd., PDCDC MD579

Dearborn, MI 48124

Attn: Kyle Ebner

[email protected]

Include detail supporting the one-page project summary on company letterhead, a color rendering and past project vehicle examples.