Fiat Opens Metaverse Showroom

Fiat is returning to the Consumer Electronics Show (CES) with two exhibits featuring the Fiat 500e, including a new virtual Metaverse showroom, the automaker announced.

During the 2022 Los Angeles Auto Show, Fiat officially announced the launch of the new Fiat 500e for North America. The Fiat Metaverse Store will be a part of the car’s American launch next year, with plans to open in the first quarter of 2024.

The company’s objective is to reinvent the customer journey by creating an alternative car shopping experience, Fiat said, and was created in partnership with Microsoft and Touchcast. CES attendees can experience the virtual showroom technology firsthand at the Microsoft booth #6017 located in the West Hall.

Inside the Fiat Metaverse Store, customers can research, configure and purchase the new 500 La Prima by Bocelli, experiencing the feel of a showroom with the help of a live FIAT product genius, the company said.

The Fiat Metaverse Store is accessible via smartphone, tablet or computer, and does not require a virtual reality (VR) headset or additional hardware.

A.J. Hecht

A.J. Hecht is the managing editor of THE SHOP and host of the In Gear with THE SHOP podcast. Have an idea, a tip, or a question you’d like to see answered? Contact A.J. at

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