FIA Appoints First CEO

FIA Appoints First CEO | THE SHOPThe FIA has appointed Natalie Robyn to be the Federation’s first ever CEO, the organization announced.

Joining the FIA in the near future, American-born Robyn has over 15 years of executive experience in both the automotive and financial sectors. Prior to joining the Federation, she has held a variety of senior management positions at Volvo, Nissan and DaimlerChrysler.

In this new role, she will be responsible for the successful operation and financial performance of an integrated and aligned FIA administration, as well as driving the overall strategy to deliver the leadership’s vision of reform the Federation, the organization said, and will also develop new commercial growth plans to help increase and diversify the FIA’s revenue streams and ensure financial stability.

“The appointment of Natalie Robyn as our first ever CEO is a transformative moment for our Federation,” said FIA President Mohammed Ben Sulayem. “Her extensive experience and leadership will be crucial to improving our finances, governance and operations. She has a proven track record of delivering diversification and growth, as well as developing executive leadership capabilities which will be an extremely valuable asset to the FIA and our members and I welcome her to the team.”

“I am delighted to be appointed the first ever CEO of the FIA at such an important and exciting time for the Federation,” said Robyn. “I look forward to working with members, the senior leadership team and the President to deliver their vision of reform and growth with the involvement of all staff.”

A.J. Hecht

A.J. Hecht is the digital content editor of THE SHOP and host of the In Gear with THE SHOP podcast. Have an idea, a tip, or a question you’d like to see answered? Contact A.J. at

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