Fellers Adds Three Executives to Strengthen Leadership Team
A national distributor of wraps, paint protection film, window tint products & graphics materials adds three senior leaders to strengthen customer experience & sales…
Fellers—a national distributor of sign and graphics materials, vinyl wrap films, paint protection film and window tint products—announced three key additions to its executive and leadership team: John McCahan as chief customer experience officer, John Peck as vice president of sales, and Monica Sarmiento as director of human resources. The appointments reflect Fellers’ continued investment in the people and expertise needed to deliver a best-in-class experience for installers, sign shops and partners nationwide, company officials stated in a press release.
“Building a world-class distribution enterprise starts with having the right people leading the way,” said Steve Cavin, chief executive officer of Fellers. “John McCahan, John Peck and Monica Sarmiento each bring proven track records in their fields, and together they strengthen every part of how we serve our customers, from the first interaction through the entire relationship. These additions are a direct investment in our goal of becoming the most trusted, highest-performing distribution partner in our industry.”
John McCahan Named Chief Customer Experience Officer
McCahan brings a proven record of leading customer-centric transformation across the automotive, banking, logistics, manufacturing and retail industries. He has held senior leadership roles at organizations including Avon, Milacron, FTD, Fifth Third Bank, Target, and Equifax, most recently leading customer experience transformation at FTD, where he implemented AI-driven capabilities across voice, digital and agent channels. In his role at Fellers, McCahan will lead the continued evolution of the company’s service strategy, leveraging data-driven insights and technology to enhance every customer interaction, the company said.
John Peck Joins as Vice President of Sales
Peck brings more than 28 years of leadership experience in sales, marketing and operations across manufacturing, industrial distribution and supply chain. Most recently, he held a senior sales leadership role with AFC Industries, where he led strategic growth initiatives across the Western United States. At Fellers, Peck will lead the sales organization across the enterprise, including inside sales, outside sales and the product team, while partnering closely with Operations, Supply Chain, and Logistics to drive customer satisfaction and top-line growth, noted the release.
Monica Sarmiento Named Director of Human Resources
Sarmiento brings more than a decade of progressive HR leadership experience across manufacturing, distribution and consumer products organizations. She has held human resources leadership roles with McCormick & Company and MegaMex Foods, a subsidiary of Hormel Foods, where she partnered with business leaders to drive talent strategy, organizational development, employee engagement and operational excellence. She holds a bachelor’s degree in chemical engineering, a master’s degree in quality management, and has completed financial accounting studies at Harvard Business School. At Fellers, Sarmiento will lead the company’s people strategy, focusing on talent acquisition, leadership development, employee engagement, and building a high-performing culture to support the company’s continued growth.
Fellers says the additions of McCahan, Peck and Sarmiento come as the company continues to invest in its people, online tools, technology and product inventory to support installers and sign shops with the products, tools and service they need to grow their businesses.
