Emmitt Smith to Headline SEMA Show Enthusiast Educational Program

Emmitt Smith to Headline SEMA Show Enthusiast Educational Program | THE SHOPEmmitt Smith, the NFL running back who became a NASCAR Xfinity Series team co-owner last summer, will headline the 2022 SEMA Show Educational Program’s Friday Enthusiast Track, SEMA Show organizers announced.

Smith, who will be joined on the Paradise Event Center stage by television personality Chris Jacobs from Overhaulin’ on Nov. 4, will discuss career opportunities in motorsports. His race team, Jesse Iwuji Motorsports, is committed to diversity, equity, and inclusion and seeks to break down barriers in motorsports, Smith said.

“Through Jesse Iwuji Motorsports, we want to bring awareness to the many opportunities available in motorsports,” said Smith. “We want to inspire and educate people of all walks of life to work hard and pursue their dreams.”

SEMA Showgoers will hear from Smith about what motivated him to partner with Iwuji as a NASCAR Xfinity Series team co-owner and how they are supporting minorities, youth and the service member community, show organizers said.

The SEMA Education Enthusiast Track will feature celebrities and industry personalities and continue with sessions throughout the day on how to secure sponsors for project vehicles, protecting the right to modify, land-use sustainability and more, SEMA Show officials said. The Enthusiast Track is open at no cost to all credentialed SEMA Showgoers, including top enthusiasts who are SEMA Individual Members attending through the SEMA Ignited Friday Experience.

“We’re excited about the Friday Enthusiast Track; it is the first time the SEMA Show Education Program has dedicated a series of seminars to appeal specifically to enthusiasts,” said Pamela Brown-Matthis, SEMA Education Director. “Given that this is such a passion-driven industry filled with professionals who love their jobs, the Enthusiast Track will be especially entertaining and engaging. Attendees will leave with practical information that speaks to this passion.”

A.J. Hecht

A.J. Hecht is the managing editor of THE SHOP and host of the In Gear with THE SHOP podcast. Have an idea, a tip, or a question you’d like to see answered? Contact A.J. at

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