EGR is launching a new minimum advertising price (MAP) program. The new policy will become effective Jan. 1.
“EGR’s goal in establishing the new MAP Policy is to ensure that the product line has sufficient margin across all distribution channels and to ensure the brand’s quality image is kept at a premium level,” EGR stated in a news release.
For more information, email map@egrusa.com or visit egrusa.com.
