eFlexFuel Joins MidwayPlus B2B Software Platform

eFlexFuel Joins MidwayPlus B2B Software Platform | THE SHOPFinland-based eFlexFuel has joined the MidwayPlus B2B Software Platform to expand into the North American market, the company announced.

“As a European based company, our partnership with MidwayPlus allows us the opportunity to showcase our E85 kits in the North American aftermarket,” said Pekka Salo, StepOneTech, CIO. “We look forward to expanding our customer base and providing North American customers with a fully automatic, plug and play flex fuel system.”

With E85 kits from eFlexFuel, you can run your vehicle on E85 flex fuel, ordinary gas, or a combination of the two, without making any modifications to or tuning the vehicle, the company said.

“Empowering eFlex with the game-changing ability to service and sell the North American buyers while operating from Europe is exciting for both companies. eFlex can now go-to-market with their extraordinary product, without having to enter into a legacy-type exclusive distribution agreement,” said Brian Lounsberry, MidwayPlus CEO. “Additionally, buyers looking for eFlex can easily download all the product information and data they need to list and sell the product line to their customers.”

A.J. Hecht

A.J. Hecht is the managing editor of THE SHOP and host of the In Gear with THE SHOP podcast. Have an idea, a tip, or a question you’d like to see answered? Contact A.J. at

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