eBay Acquires myFitment

eBay Acquires myFitment | THE SHOPeBay Inc. has acquired the myFitment group of companies, a provider of online tools and support to help online automotive and powersports parts and accessories sellers, the companies announced.

myFitment’s tools help sellers by optimizing fitment data for their listings, which aims to ensure customers order the right parts and accessories for their vehicle, reducing returns and increasing buyer satisfaction, the company said.

“eBay is home to more than half a billion parts and accessories globally, ranging from brand new replacement parts to the vintage and hard to find. As we look to elevate the user experience within this category, it is critical we provide innovative tools to help shoppers find the right parts at the right price,” said Chris Prill, VP, eBay Motors. “The integration of myFitment’s proven technology marks an important step in eBay’s tech-led reimagination. Not only will we optimize the listing process for sellers, but we will offer an added layer of confidence for buyers by simplifying how they navigate inventory to find parts that fit their vehicle.”

“We founded myFitment to help online parts and accessory sellers use technology to better connect with their customers, increase their sales, and grow their businesses,” said Brian Williams, chief operating officer, myFitment. “eBay is one of the leading platforms in the world for people looking to start or grow their online business, and I can think of no better partner to help bring our technology to more of the vehicle and motorsport businesses and enthusiasts we have served for nearly ten years.”

A.J. Hecht

A.J. Hecht is the managing editor of THE SHOP and host of the In Gear with THE SHOP podcast. Have an idea, a tip, or a question you’d like to see answered? Contact A.J. at

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