E3 Spark Plugs Enters Sponsorship of American Flat Track Racing

E3 Spark Plugs has renewed its partnership with American Flat Track Racing for this year and next year. E3 is the official spark plug of the series for a second year in a row.

“American Flat Track racing is always exciting to watch whether it’s new talent competing in AFT Singles short track, TT or half mile courses, or American Flat Track Twins racing globally in the professional ranks at 90-plus horspower,” said Rob Fisher, E3 vice president of motorsports & marketing. “For enthusiasts like myself, this partnership allows us to work directly with racers that can test throttle response and durability under the most intense race conditions.”

In addition to the company’s partnership of American Flat Track Racing, E3 recently renewed its sponsorship program with Richie Morris Racing (RMR) for 2018. RMR operates a two-rider program with Shayna Texter, riding in singles and fresh off a win at Rolling Wheels, and GNC1 Rookie of the Year Jarod Vanderkooi, who recently moved to flat track from road racing and is riding twins.

All events of American Flat Track Racing are available for viewing on NBCSN in 2018 or as post coverage on  The 20-event schedule begins with the Daytona TT on March 15 and concludes on Oct. 6 at Meadowlands Mile in East Rutherford, New Jersey.

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