E3 Becomes Spark Plug Sponsor of Motor Contest Association
E3 Spark Plugs is now a title sponsorship for the 20th season of the International Motor Contest Association’s (IMCA) State Champions Program. The sponsorship will provide product awards-in the form of E3 Racing spark plugs-as well as other products to the state championship drivers for all eight IMCA divisions.
In addition to the title sponsorship program, E3 was also named the Official Spark Plug of IMCA.
“This program allows us to take a national approach to supporting racers in every IMCA division in most every state,” said Rob Fisher, E3 vice president of motorsports. “And with this program focusing on eight different divisions, we are really hitting a large cross-section of the dirt oval track racer. The storied history of the IMCA and their stature as one of the leading dirt sanctions in the country make this program the perfect avenue for tapping into that crucial grassroots market. It really fills a void we had in our motorsports marketing programs.”
Sets of eight E3 Racing spark plugs will go to each IMCA Modified, IMCA Late Model, IMCA Race Saver Sprint Car, IMCA Sunoco Stock Car, IMCA Sunoco Hobby Stock, Karl Chevrolet Northern SportMod and Smiley’s Racing Products Southern SportMod state champion. Mach-1 Sport Compact state champions will earn sets of four E3 Racing spark plugs. E3 also will give DiamondFIRE 6CDI ignition boxes to the Super Nationals Race of Champions winners in the Modified and Stock Car Divisions, where the box is currently legal for competition, according to the company.
IMCA holds sanctioned events in 36 state and one Canadian province. Since 2000, there have been 884 different drivers to have earned 1,379 state titles. A record 110 state champions were crowned last year.
“Rob and I had initially discussed this program a couple years ago at the PRI trade show. We revisited that conversation last December and it became clear that E3 would be the perfect fit as IMCA’s state title sponsor,” said Kevin Yoder, IMCA marketing director. “We put the details together and are very excited to announce this new partnership.”