Dodge Extends ‘Gold Rush’ Paint Color to Performance Charger Models

Apr 15, 2021

Dodge//SRT delivered a pot o’ gold to its muscle car enthusiasts this spring in the form of the brand’s popular Gold Rush paint color, which is now available on select Charger models.

The golden exterior color, first introduced on the Challenger 50th Anniversary Limited Edition, is now available on the Charger R/T, Scat Pack, Scat Pack Widebody, SRT Hellcat and SRT Hellcat Redeye models, according to the company. All models must be equipped with the Satin Black hand-painted hood, roof and decklid.

Gold Rush also continues to be an option on 2021 Challenger T/A, T/A 392, SRT Hellcat and SRT Hellcat Redeye models.

“The customer response to the Dodge Challenger Gold Rush exceeded our expectations,” said Tim Kuniskis, Dodge Brand chief executive officer – Stellantis. “We’re sticking to that successful Dodge formula of proliferating our most popular options across the lineup and giving Charger customers, who want the Gold Rush color, the option to have it on their four-door muscle car.”

Gold Rush joins the Dodge palette of heritage-inspired paint colors including Frostbite, Hellraisin, Sinamon Stick, TorRed, F8 Green and Go Mango, on the 2021 Dodge Charger.

Gold Rush joins the list of new options for Charger in 2021, which also includes:

  • The Charger SRT Hellcat Redeye, which Dodge//SRT calls the most powerful and fastest mass-produced sedan in the world at 797 hp and a top speed of 203 mph
  • Standard 20-inch wheels on Charger GT AWD, available on SXT AWD
  • SRT branding on high-performance Brembo brakes on Charger SRT Hellcat and SRT Hellcat Redeye, available on Scat Pack