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The North American International Auto Show (NAIAS) capped off its 30th anniversary celebration by raising $4,028,800 for childre
The North American International Auto Show (NAIAS) capped off its 30th anniversary celebration by raising $4,028,800 for children’s charities at the black-tie gala. The event marked the final NAIAS Charity Preview set in January as the show looks toward a new and transformed event in June 2020.

Detroit Auto Show Gala Raises $4 Million Children’s Charities


The North American International Auto Show (NAIAS) capped off its 30th anniversary celebration by raising $4 million for children’s charities at the black-tie gala. A total of 10,072 people attended and raised a glass to commemorate the end of an era and the dawn of a new day for the NAIAS and the Charity Preview.

Now in its 43rd year, Charity Preview has raised more than $121 million for southeastern Michigan children’s charities since the Detroit Auto Dealers Association established the gala. Sponsored by Axalta Coating Systems for the fourth consecutive year, Charity Preview has evolved into the largest annual single-night fundraiser in the world.

“The Charity Preview event will continue to be a key part of our show going forward. We’ll capitalize on the warm weather in June, perhaps with riverfront activities and outdoor activities,” said 2019 NAIAS Chairman Bill Golling.

The next Charity Preview is planned for June 12, 2020.

NAIAS last year announced a transformational move for its show—commonly known as the Detoit Auto Show—including a date change to June. The reimagined show will allow exhibitors to deliver dynamic exhibits and experiential opportunities beyond the show’s four walls, all taking place in the summer in a revitalized and reenergized Detroit, according to show officials.

The Charity Preview event has become synonymous with the giving spirit and generous heart of the Motor City. Over the years, the gala has attracted a who’s who list of top leaders from industry and government as well as sports figures and celebrities, according to NAIAS.

Proceeds from the Charity Preview directly benefit a wide range of children’s charities. Funds raised will support services for children of all ages from birth to 18.

Beneficiaries of the 2019 NAIAS Charity Preview include:

  • Boys & Girls Clubs of Southeastern Michigan
  • Boys Hope Girls Hope Detroit
  • Children’s Center
  • The Children’s Hospital of Michigan Foundation
  • The Detroit Auto Dealers Association Charitable Foundation Fund, a fund of the
  • Community Foundation for Southeast Michigan
  • Detroit PAL
  • Judson Center
  • March of Dimes Metro Detroit
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