News
Design Engineering Inc. Is Bringing the Heat (Control) to PRI 2025
The company will showcase its newest products for 2026 in its booth along with Simen Olsen’s Formula DRIFT Supra…
At the Performance Racing Industry Show (PRI), Dec. 11-13, Design Engineering Inc. (DEI) will be in Booth #301 in Green Hall with new products, big reveals and custom builds, company officials stated.
What’s Happening at the DEI Booth
- Simen Olsen’s Formula DRIFT Supra will be on full display.
- All-new DEI products debuting for the 2026 season.
- Live demos of DEI’s latest heat & sound control innovations.
- Meet the DEI team – Sales, tech and product specialists will be on-site, ready to help attendees spec the right solutions.
- Exclusive show insights on 2026 launches and upcoming partnerships.
About the PRI Show
The PRI Show brings together innovators, industry leaders and more than 1,000 exhibiting companies from across the motorsports landscape to drive collaboration, showcase breakthrough technologies and reinforce the economic vitality of the sport. The event draws tens of thousands of attendees from all 50 states and around the globe, including race teams, retailers, engine builders, fabricators, media and more.
