DENSO Products and Services Americas has been named the title sponsor of the NHRA DENSO Spark Plugs U.S. Nationals in Indianapolis, the company announced. The race will be held Sept. 3-6 at Lucas Oil Raceway in Brownsburg, Indiana.
“We’re proud to be the title sponsor of the iconic Indianapolis race,” said Joseph Mejaly, senior vice president of Operations, Sales, Strategic Planning and Marketing at DENSO Products and Services Americas. “For all of us at DENSO, sponsoring the four-day weekend competition at NHRA’s oldest and most prestigious venue is the thrill of a lifetime.”
“DENSO Spark Plugs has been a great partner throughout all levels of NHRA Championship Drag Racing,” said Brad Gerber, NHRA vice president and chief development officer. “We are very excited to have DENSO Spark Plugs as the title partner of the most prestigious race on the NHRA circuit, the DENSO Spark Plugs NHRA U.S. Nationals, and we are looking forward to many more years of our successful partnership.”
DENSO has previously served as the title sponsor of the NHRA Four-Wide Nationals held annually in Las Vegas and a supporting sponsor of the entire Mello Yello series. The regular 24-weekend racing season was suspended in mid-March, along with all other public events, to prevent the spread of the coronavirus.
At every NHRA event, DENSO welcomes fans to the midway known as Nitro Alley to learn more about and purchase DENSO’s Iridium TT, Iridium Power and Iridium Racing spark plugs. DENSO also posts its own race and product updates on Facebook, Twitter, Instagram and YouTube throughout the series.