DENSO Americas Appoints Company Veterans to Corporate Planning, Product Development Positions

Manny Rodriguez
Reggie Cruz

DENSO Products and Services Americas, Inc., an affiliate of global mobility supplier DENSO Corp., has promoted Reggie Cruz to director of corporate planning and Manny Rodriguez to senior manager of product development, the company announced.

Cruz has been with DENSO for more than 16 years and was senior manager of product development until his promotion to director of corporate planning, the company said. In the newly created position, Cruz is responsible for overseeing business and corporate planning, financial services and new business strategy development. He is also tasked with establishing the long-term direction of the organization, which includes anticipating future trends and spearheading carbon-neutral business opportunities, according to DENSO.

Rodriguez has been with DENSO more than 22 years and served as manager of independent aftermarket product and business development prior to his promotion, company officials said. As senior manager of product development, Rodriguez is responsible for collaborating with DENSO’s engineering, procurement and supply chain teams on product development; creating and developing marketing strategies for new and existing products; and tracking key performance indicators. His other duties include long-term and short-term product development planning.

Both Cruz and Rodriguez are based in the Long Beach, California headquarters of DENSO Products and Services Americas, and their promotions took effect in March, the company said.

A.J. Hecht

A.J. Hecht is the digital content editor of THE SHOP and host of the In Gear with THE SHOP podcast. Have an idea, a tip, or a question you’d like to see answered? Contact A.J. at [email protected]

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