Dennis Overholser Takes Over Painless Performance Parts
Overholser co-founded the brand in 1990...
Dennis Overholser, co-founder of Painless Performance Products, has retained ownership of the company, marking a significant milestone for the brand. With this development, Overholser reaffirms his commitment to automotive electrical systems.
“I am thrilled to take the helm of Painless Performance Products,” said Overholser. “The company has always been my passion, and I am eager to steer it towards new heights of success.”
Established in 1990, Painless Performance Products simplify wiring complexities. Overholser’s ownership signals a new era of focused leadership and strategic growth for the company.
Under Overholser’s leadership, Painless Performance Products is poised to expand its product offerings and enhance operational efficiencies. The company has earned a reputation for reliability reflected in its diverse range of wiring harnesses, EFI solutions, switch panels, and more.
“Our focus remains on driving innovation and meeting the evolving needs of our customers. We have the agility to respond swiftly to market demands and continue our tradition of excellence,” said Overholser.
For more information about Painless Performance Products and its range of automotive electrical solutions, visit www.painlessperformance.com
