DEI Supports Grassroots Racing with Contingency Connection Commitment

DEI is supporting grassroots racers through the weekly Racer Rewards Program and the company’s Coolest Champion end-of-season championship bonus.

Contingency Connection’s Racer Reward Program allows DEI a direct way to reach target consumers, including the more than 80 percent of racers involved in grassroots motorsports. Contingency Connection is a motorsports marketing platform reaching grassroots racers in almost every form of competition in the USA including dirt, paved, drag, tractor pull, off-road, diesel, mud bogs, sand drags, import and motorcycle.

Racer Rewards winners at Contingency Connection tracks and series will qualify to receive the DEI Racer’s Deal, which includes special pricing at on four groups of popular DEI heat protective products. To participate, racers simply display the DEI decal in order to win valuable DEI product discount certificates.

In addition to weekly awards, DEI will sponsor the end-of-season DEI Coolest Champion Bonus, crowning one DEI champion at each Contingency Connection track and series; awarding each champion with a $200 DEI retail prize package.

“Last year we were very pleased with the success of the Contingency Connection Racer Rewards program as it is one of the most effective ways to racing at all levels of competition,” said Tim Musiek, Team DEI sponsorship manager. “We look forward to another good year of building new connections with racers, engine builders, team support and everyone that loves racing as much as we do at DEI.”

For more information about DEI’s commitment to Connection Contingency, call Musiek at 800-264-9472, or email him at

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