DEI Sponsors Triple Crown of Rodding

DEI Sponsors Triple Crown of Rodding | THE SHOPDesign Engineering Inc. (DEI) will be the official heat-and-sound control sponsor of the Triple Crown of Rodding, a new event for hot rods and trucks, the company announced.

The Triple Crown of Rodding, scheduled for Sept. 8-9 at Nashville Superspeedway in Lebanon, Tennessee, will showcase hot rods, customs, classics and muscle cars through 1972 and American-made trucks through 1998, organizers said.

The Triple Crown of Rodding event was inspired by Shades of the Past, an event that was held for more than 40 years the weekend after Labor Day in Pigeon Forge, Tennessee. When that show ended in 2022, Bobby Alloway of Alloway’s Rod Shop teamed up with Gary Case of Stylin’ Concepts and the Sport Truck Nationals to create the Triple Crown of Rodding, organizers said.

“The Triple Crown of Rodding is going to be a one-of-a-kind event. It is going to take you back to the days when car shows were really big events. Not just a show to bring your car to. That’s why we just had to be involved. With the star power of the best builders, the very best of the best vehicles in the country, and all of the DEI customers that showcase our products in their builds in one location, we just had to be a part of it,” said Steve Garrett, creative director, DEI. “This is going to be a good one for years to come.”

The Triple Crown of Rodding will feature an awards program with more than 40 trophies including the Triple Crown Winners: Best Street Rod, Best Street Machine, Best Street Cruiser, Best Truck (up to ’72) Best Truck (’73-’87) and Best Truck (’88-’98). Additionally, a brand new 2023 Chevrolet Pickup Hot Rodded by Alloway’s Rod Shop will be given away to one registered participant.

Several builders that will be there that use DEI products will be doing meet-and-greets, showcasing their builds, and choosing their favorite vehicles for their own custom award and trophy, the company said. Featured builders include Phil and Jeremy Gerber (Roadster Shop), Jonathan Goolsby (Goolsby Customs), Jesse Greening (Greening Auto Company) and Alan Johnson (Johnson’s Hot Rods).

A.J. Hecht

A.J. Hecht is the managing editor of THE SHOP and host of the In Gear with THE SHOP podcast. Have an idea, a tip, or a question you’d like to see answered? Contact A.J. at

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