Daystar Announces Personnel Additions, New Brand Segments

Jun 24, 2020

Daystar (DPI) has named Ray Fundora as its new CEO and president, the company announced, in addition to the segmentation of its brands.

Fundora has over 30 years of managerial experience in aftermarket accessories for light trucks, automotive and specialty vehicles. His work history includes guiding major companies such as Nivel Parts & Manufacturing, TAG/LEER, and VEC Technology.

Tom Schneider has been named as DPI’s new CFO and has over 30 years of experience as a financial leader working with brands such as PING Golf, Royal Precision, APSM Systems and Loudmouth Golf.

Kelly Davis, co-founder of Tuff Country EZ-Ride Suspension, is now the general manager of DPI’s light truck division.

John Grounds has been promoted to manager of engineering and product development. Grounds has 15 years of experience in off-road racing, snatching multiple podium-finishes in the Ultra4 Racing Series and back-to-back top 10 finishes at the King of the Hammers.

Shane Jones, who is now the company’s director of operations and distribution for DPI’s light truck division, has been with Tuff Country EZ-Ride Suspension for 24 years, most recently as operations manager.

In addition to the personnel changes, DPI has segmented its brands into three distinct divisions: Light Truck, Powersports and E-Commerce. These changes have created a strong platform to provide better service and more innovation for our customers, the company says.