Dates & Events Announced for the 2026 Chicago Auto Show

The Chicago Automobile Trade Association (CATA), producer of the Chicago Auto Show, released the dates and plans for the 2026 event. Marking its 118th edition, the show will be held Feb. 7-16 at McCormick Place, offering attendees an engaging experience with the latest new vehicles, outdoor ride-and-drives and indoor test tracks, event organizers stated in a press release.

“Every year, the Chicago Auto Show evolves, but 2026 will set a new standard for what an auto show experience can be,” said Chicago Auto Show chairman Jason Roberts. “From cutting-edge vehicle technology to immersive test tracks and ride-alongs, we are giving attendees a multitude of interactive ways to explore the future of mobility in a hands-on and fun manner.”

Attendees at this year’s show will have the chance to explore multiple indoor test tracks, providing more opportunities to ride along in some of the latest models. The Chicago Drives Electric “electrified” track returns, giving consumers the chance to experience the newest all-electric, hybrid and plug-in hybrid vehicles. Ford’s “Built Wild” track will showcase the capability of the Bronco family of vehicles, and Camp Jeep returns with its signature off-road course, offering an immersive, adventure-filled ride that highlights Jeep’s 4×4 capability. The 2026 Chicago Auto Show will also offer attendees the opportunity to get behind the wheel for outdoor test drives.

Power & Influence of the Chicago Auto Show on Consumers

Demonstrating the power and influence of an auto show, a post-show survey of 2025 Chicago Auto Show attendees found that more than one-third (35%) reported purchasing or leasing a vehicle in the months following the show. Among those who made a purchase, 84% indicated that the Chicago Auto Show was influential on their purchase decision.

“This strong post-show activity underscores the Chicago Auto Show’s ongoing role as a catalyst for consumer engagement,” said Chicago Auto Show general manager Jennifer Morand. “It’s a testament to the power of hands-on experiences. When consumers can compare vehicles side-by-side, ask questions and truly immerse themselves, it drives confidence and ultimately decisions.”

Debut of Chi-Town Alley Explores Chicago’s Automotive Communities

The 2026 show will debut a brand-new addition to the show floor: Chi-Town Alley. This immersive exhibit celebrates the city’s vibrant car culture and invites attendees to experience and engage with Chicago’s diverse automotive communities. Designed to spotlight the pride and creativity of local enthusiasts, Chi-Town Alley will reimagine the show’s former marketplace as a dynamic area showcasing everything from performance cars and custom builds to street-inspired rides and exotics, noted the release.

The 2026 show is bringing back special themed days and events, including:

• Exclusive VIP Tours on Friday, Feb. 6: An exclusive 60-minute VIP Tour led by some of the best and brightest experts in the automotive industry.
• Miles Per Hour Run on Sunday, Feb. 8: Runners can experience the auto show via a 2.4-mile loop inside McCormick Place before the event doors open to the public.
• Automotive Career Day on Tuesday, Feb. 10: Students of all ages are encouraged to come learn more about various careers within the automotive industry through a series of presentations and activations. Special ticket price offered for advanced sales at $10 per ticket.
• First Responders & Military Appreciation Day on Wednesday, Feb. 11: Present a badge or military ID for free entry. Guests who accompany first responders or military personnel on this day receive a voucher for $5 off adult admission.
• Chicago Auto Show Food Drive held Wednesday-Friday, Feb. 11-13: Attendees who bring three cans of food for A Safe Haven’s Food Bank get a $5 voucher off regular admission.
• Chicago Friday Night Flights on Friday, Feb. 13: A one-of-a-kind indoor craft beer sampling event, along with full access to the show.

The Return of Overlanding Chicago 

Overlanding Chicago is a space dedicated to showcasing the overlanding and outdoor lifestyle. In its first year on the show floor in 2025, Overlanding Chicago drew a unique crowd of showgoers looking to explore life outside the urban jungle with their vehicles. With a focus on the overlanding lifestyle, the space features manufacturer displays of specialty vehicles, upfitting vendors, off-road accessories and much more. Attendees can look for an expanded space focusing on demonstrations, education and specific product features, officials said.

“The momentum behind the Chicago Auto Show has never been stronger,” said Morand. “With the introduction of Chi-Town Alley and the return of popular attractions like the Family Zone and Overlanding Chicago, we are transforming the show into an even more dynamic, consumer-focused experience.”

First Look for Charity Black-Tie Gala

The show’s 2026 Media Preview will be held Feb. 5-6, and its black-tie charity gala, First Look for Charity, will be held the evening of Friday, Feb. 6, at McCormick Place. Since its inception, First Look for Charity has raised more than $65 million for local charities, positively impacting individuals in the Chicagoland community. Last year alone, First Look for Charity raised over $2.4 million. Attendees even have the chance to win a brand-new 2026 Chevrolet Equinox and a 2026 Toyota Land Cruiser Hybrid, all while supporting those in need.