Covercraft Now Sponsoring Bradley Roy
Covercraft has entered a title sponsorship with Major League Fishing professional angler Bradley Roy. A three-time Bassmaster Classic qualifier, the Lancaster, Kentucky resident is currently 10th in BassFan’s world rankings.
“We are thrilled to become Bradley Roy’s title sponsor,” said Jeff Jegelewicz, Covercraft director of marketing. “Not only is he a top-10 angler, but he’s dedicated to giving back to the community through charitable events and programs. This speaks volumes about his character, and we feel he represents the Covercraft brand exceptionally well.”
One part of Roy’s commitment to his community is the annual Bradley Roy High School Open fishing tournament. Aspiring anglers from his home state open their fishing season each year looking to earn their place in high school fishing’s biggest national events. Beginning in 2019, the Bradley Roy Open will add Covercraft as the title sponsor.
“We attended the 2018 high school event and were extremely impressed. High school fishing is a huge deal for these kids and their parents and mentors. We want to put our support squarely behind them,” Jegelewicz said.
Roy also gives back to U.S. military venterans. Through a partnership with Louisville, Kentucky-based USA Cares, Roy has hosted six benefit tournaments to assist the organization with its efforts to provide financial and advocacy assistance to post-9/11 active duty U.S. military service personnel, veterans, and their families. Two tournaments are currently scheduled for 2019. Covercraft will continue its support of these events as well. The events to date have raised more than $30,000.
Covercraft branding will be the focus of Roy’s truck, boat, and jersey for 2019. With the support from Covercraft and associate sponsors, Roy also will be host a sweepstakes for one angler to fish with him and attend the 2019 Covercraft Bradley Roy High School Open. Covercraft will outfit the winner’s vehicle with their products bumper to bumper.
