Covercraft Enters Endorsement Partnership with Bradley Roy

Bradley RoyCovercraft has formed a partnership with Bassmaster Elite Series angler Bradley Roy. The nine-year pro from Lancaster, Kentucky is currently leading the Angler of the Year points race.

“Not only is (Roy) passionate about the outdoors, he’s dedicated to giving back to the community through his various charitable events and programs,” said Jeff Jegelewicz, Covercraft director of marketing. “This speaks volumes about his character, and we feel he will represent the Covercraft brand exceptionally well.”

Roy was first introduced to Covercraft through his camouflage sponsor Prym1. Covercraft licensed Prym1 patterns and last year sent Roy two sets of fully-custom seat covers for his tow vehicle and hunting truck.

“I loved the seat covers and was really pleased with both the ease of installation and how well they fit and protected my seats,” he said. “Once they were installed I wished they had been on there years ago.”

In addition to competing on the most-prestigious bass fishing trail in the world, Roy is also known for giving back. He’s hosted the annual Bradley Roy High School Open in the commonwealth of Kentucky for four years. Aspiring anglers from his home state compete each year for two spots in the Bassmaster High School National Championship.

Through a partnership with Louisville-based USA Cares, Roy has hosted four benefit tournaments to assist the organization with its efforts to provide financial and advocacy assistance to post-9/11 active duty U.S. military service personnel, veterans and their families. Two more tournaments are scheduled for 2018.

Covercraft will immediately become involved with both of those initiatives and join Roy’s current sponsors helping him give back to his community.

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