Consumer-Geared Content Wins Award for Permatex

Permatex received a 2018 Automotive Communications Award during the AAPEX Show in Las Vegas for a technical feature called 10 Most Common Epoxy Mistakes. The award for Best Business to Consumer-Article/Blog/Content Piece was presented during the 2018 Automotive Communications Award ceremony by Women in Auto Care.

The Permatex article focuses on the 10 most common mistakes consumers make when using epoxy adhesives. Permatex used the article to detail and illustrate several common mistakes consumers made when using epoxies and the solutions to avoid those mistakes.

The article was provided to media, distributors, bloggers, content managers, and industry websites across the automotive aftermarket as a ready-to-use editorial and as individual text and high-quality images. Permatex also provides a complementary instructional YouTube video to support the content.

“We are honored to have received this Automotive Communications Award,” said Paco Agrafojo, Permatex director of marketing. “Over the years, our product managers have received a wide variety of comments, suggestions, and inquiries from customers on the proper use of chemical products. As part of our commitment to education, training and information, we created technical features that highlight some of the most common mistakes experienced while using chemical products. This feature is one of several that we have produced.”

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