Cole Swindell to Headline Barrett-Jackson’s Annual Rock The Block Concert
The country music superstar will help kick off more than a week of auctions at WestWord of Scottsdale in January…
Barrett-Jackson has announced that country music star Cole Swindell will play the annual Rock The Block concert, Jan. 16, 2026, at WestWorld of Scottsdale. The headlining artist recently released his fifth studio album, “Spanish Moss.” Concert tickets start at $85 and are on sale now.
“From Foreigner to Sammy Hagar and now a country music superstar, our Rock The Block concerts have become the ultimate kick-off for auction week in January,” said Craig Jackson, chairman and CEO of Barrett-Jackson. “This year, we couldn’t be more excited to welcome chart-topping country music artist Cole Swindell to the stage to get us geared up for another incredible auction week at WestWorld of Scottsdale. His is among the most celebrated voices in country music today, and you can see him at our Rock The Block concert in January.”
Cole Swindell has over 8 billion total global streams to date, establishing him as a well-known name in country music. A Georgia native, Swindell’s appearance at Rock The Block will follow his 2025 Happy Hour Sad Tour, which kicks off this September.
“There’s nothing that compares to the energy of a live crowd, and I am so excited to hit the stage during Barrett-Jackson’s Rock The Block concert this January,” said Swindell. “I have no doubt this show is going to be something special. I can’t wait to see y’all there and make it a night we’ll never forget.”
Concert Perks at the Barrett-Jackson Auction
Music and great cars go together.
“Much like the diversity of our collector car dockets, our Rock The Block concerts bring in an incredible range of talent that showcase different sounds and stories across different genres,” said Steve Davis, president of Barrett-Jackson. “This year the talent on our stage will be extraordinary and our guests can expect an unforgettable experience filled with great music, energy and the kind of moments that make Barrett-Jackson the ultimate lifestyle experience.”
Rock The Block concertgoers will receive exclusive early access to the Barrett-Jackson auction site before it opens to the public and the opportunity to preview some of the auction vehicles. Guests can begin the evening with a first look inside the Sponsor Pavilion, showcasing the latest vehicles and displays from leading automakers, and view the auction’s star vehicles displayed in the North and South Showcase Pavilions that surround the auction arena.
