Classic Recreations Unveils New Branding, Streamlined Model Range & Renewed Shelby Partnership

Classic Recreations, the restomod builder known for its officially licensed Shelby continuation cars and custom Ford Mustang restorations, has entered a new era under Velocity leadership. With a revitalized brand direction, a focused product lineup, an updated visual identity and a renewed licensing agreement with Shelby, Classic Recreations moves forward backed by Velocity’s resources, engineering standards and production systems, company officials stated in a press release.

Classic Recreations’ refined model range now centers on its most iconic builds: the 1967–68 GT500 with a steel body, the 1967–68 GT500CR with a carbon-fiber body, the 1969 Boss 429, the 1969 Hitman and the Shelby Cobra. This streamlined lineup allows the team to prioritize quality, engineering precision and predictable production timelines, ensuring each model continues to uphold the legacy that made the brand renowned, noted the release. The renewed licensing agreement with Shelby affirms that all continuation GT500s and Cobras produced by Classic Recreations will remain officially recognized.

Classic Recreations’ Updated Website & Rebrand

The relaunch also includes a redesigned Classic Recreations website that simplifies the customer experience and provides clearer paths to model information, build reservations and details on the company’s updated production approach, officials said. A refreshed logo and visual identity further reflect the elevated craftsmanship and engineering focus guiding the brand’s next chapter.

“Classic Recreations holds an important place in American performance culture,” said Velocity CEO Stuart Wilson. “Our team has refined the brand with a focus on craftsmanship, transparency and long-term stability. With reinforced engineering, updated branding and a renewed Shelby partnership, Classic Recreations is positioned for a strong future.”

“Shelby Licensing is pleased to continue our relationship with Classic Recreations as the brand enters a new chapter,” said M. Neil Cummings, Esq., CEO of Carroll Shelby Licensing Inc. “With Velocity’s support, we are confident these continuation models will uphold the quality and authenticity Shelby owners expect.”

Classic Recreations says that it is nearing full capacity for 2026 builds, with reservations now open for 2027 production slots.