Clarus Adventure Segment Acquires Colorado-Based RockyMounts
The acquisition will expand Rhino-Rack’s offering into the consumer bike market…
Automotive roof rack and accessories company Rhino-Rack, a Clarus Corp. Adventure brand, has acquired Colorado based RockyMounts, a leader in bicycle transport products.
For three decades, RockyMounts has been designing and manufacturing innovative roof and hitch rack solutions that have created a strong following in the market due to their style and durability, officials noted in a press release announcing the acquisition.
RockyMounts, founded by Bobby Noyes in Boulder, Colorado, in 1993, is known for making solid, dependable racks that give users peace of mind while transporting their bicycles. The award-winning products can be found in local and national retailers across North America, and many other international markets, including Rhino-Rack’s home market of Australia.
Terms of the sale were not disclosed.
“Bobby has built a great brand, with market-leading product and a passionate consumer following. We are proud to be able to include RockyMounts in our portfolio of adventure brands to expand our opportunity to be a bigger part of people’s adventure,” said Mat Hayward, managing director of Clarus Adventure segment.
Noyes will be staying on with the business in a product development and innovation driving capacity, the release noted.
“When I started to look at the future of RockyMounts, my own future and the brand’s, I had a short list of companies that I could trust to care for it the way I have. I am so excited to see where Rhino-Rack takes RockyMounts and I know that my brand and people are in great hands,” Noyes said.
Retailers and consumers should see no major changes to the daily operation of the brand in the short term, and the brand will continue to be managed out of Colorado. Rhino-Rack will be consolidating operations in Denver for improved rail delivery access and ceasing operations in Grand Junction, Colorado.
“We are so excited to offer RockyMounts products to our customers in North America. In my career I have been a RockyMounts user as well as a competitor and I am excited to see where we can take this world-class product line,” added Tripp Wyckoff, general manager for Rhino-Rack Americas.
