Chicago Auto Show To Feature New & Returning Specialty Exhibits

The 2026 Chicago Auto Show, Feb. 7-16 at McCormick Place, will feature new and returning specialty exhibits designed to engage enthusiasts of all interests. From outdoor adventure to a celebration of Chicago’s car culture, these exhibits further elevate this year’s Chicago Auto Show, event officials stated in a press release.

Chi-Town Alley

New for 2026, the Chicago Auto Show will debut Chi-Town Alley, an addition to the show floor that celebrates the city’s vibrant car culture. Designed to spotlight the pride and creativity of local enthusiasts, Chi-Town Alley is an interactive destination showcasing Chicago’s diverse automotive communities, noted the release. From performance vehicles and custom builds to street-inspired rides and exotics, the exhibit will showcase the passion and creativity behind the city’s automotive scene.

To launch Chi-Town Alley, show organizers introduced the Chi-Town Alley Showcase, a contest inviting Chicagoland car enthusiasts to submit a 60-second video for a chance to have their vehicle featured at the 2026 Chicago Auto Show. The contest drew more than 50 entries, from which six winners were selected, officials said. Their vehicles will be displayed throughout the show, with the final winner determined by attendee voting on-site.

“Fast & Furious” star, filmmaker and car enthusiast Sung Kang will bring an exclusive sneak peek of his upcoming film “DRIFTER” to the Chicago Auto Show’s new Chi-Town Alley exhibit. Throughout the run of the Chicago Auto Show, two versions of the film’s hero car, “Lola,” a Toyota Corolla AE86, will be at the exhibit. Attendees can explore the craftsmanship behind the cars and hear about the film before its official release.

Overlanding Chicago

Following a successful debut in 2025, Overlanding Chicago returns to the show floor. The exhibit showcases manufacturer displays of specialty vehicles, upfitting vendors, off-road accessories and more. For 2026, Overlanding Chicago expands its footprint with an increased focus on hands-on demonstrations, educational opportunities and deeper dives into specific product features.

Joining the space this year are Chevrolet, Honda, Jeep and Ram, along with additional overlanding vendors such as Highland Vans, Moore Expo, Rover Vans and TC Teardrops Trailers. Stellantis will feature a Ram 1500 wrapped in America250 graphics and paired with a towed Airstream trailer, celebrating American automotive heritage and the nation’s upcoming 250th anniversary.

“Our specialty exhibits continue to evolve to reflect how people experience vehicles in their everyday lives,” said Jason Roberts, Chicago Auto Show chairman. “Whether it’s celebrating local car culture, creating memorable moments for families or inspiring adventure beyond the city, these spaces give attendees new ways to connect with the automotive world.”