Can-Am’s New Purse & Contingency Program for King of the Hammers

King of the Hammers has announced a new purse and contingency program in partnership with Can-Am for the 2026 King of the Hammers, the official UTV Sponsor of King of the Hammers. This new investment reinforces Can-Am’s support of King of the Hammers and the competitors who take on the challenge each year, company officials stated in a press release. The expanded program supports multiple races throughout the event week and reflects Can-Am’s commitment to the broader King of the Hammers community, extending beyond the Can-Am UTV Hammers Championship.

As part of the 2026 program, Can-Am will award contingency and purse payouts across three marquee events during King of the Hammers, recognizing top performances in both manufacturer-specific and open competition.

The Can-Am UTV Hammers Championship

During the Can-Am UTV Hammers Championship on Feb. 5, Can-Am will award a $30,000 purse to the top three overall finishers, regardless of manufacturer. First place will receive $18,000, second place $8,000 and third place $4,000, underscoring Can-Am’s support of competition across the entire UTV field, noted the release.

“The Can-Am UTV Hammers Championship brings the best drivers across all UTV manufacturers to the toughest race in the USA,” said Valerie Windsor, BRP’s manager of global sponsorships, corporate sponsorships and racing marketing. “As Can-Am is the title sponsor of the UTV race, it’s important that we recognize racers’ accomplishments and that they are rewarded for the effort they put into the race, regardless of which UTV they drive.”

The Desert Limited Race & the 4400-Class Race

In addition to purse payout on the Can-Am UTV Hammers Championship Race, Can-Am will also offer contingencies in the Desert Limited race and the 4400-class race.

For the Desert Limited Race on Jan. 31, Can-Am will offer a $20,000 contingency paid to eligible Can-Am drivers who finish in the top three overall. First-place Can-Am drivers will receive $12,000, second-place drivers will receive $6,000 and third-place drivers will receive $2,000.

The Race of the Kings

For the Race of the Kings on Feb. 7 in the premier 4400 class, Can-Am will provide a $20,000 contingency paid to eligible Can-Am drivers who finish in the top three overall. First-place Can-Am drivers will receive $12,000, second-place drivers $6,000 and third-place drivers $2,000.

“Our partnership with KOH has always been about more than one race or one class. By extending support across multiple events, we’re continuing to invest in the racers, the competition and the off-road community that defines our time in Johnson Valley,” says Windsor

“We are thankful for Can-Am’s commitment to KOH and its support of our racers,” said King of the Hammers chief executive officer Mike Jams. “Can-Am has become synonymous with Hammers, and we are proud of the enduring partnership we’ve built together.”