Bulova Celebrates 150 Years With Limited-Edition Shelby Racing Chronograph

Bulova, a pioneer in watchmaking since 1875, is celebrating its 150th anniversary with the new, officially licensed, limited-edition Bulova x Shelby Racing Chronograph. This timepiece is a tribute to the brand’s storied heritage in auto racing, combining the trailblazing style of legendary muscle car customizer Carroll Shelby with Bulova’s innovative watchmaking technology, company officials stated in a press release.

The Bulova x Shelby Racing Chronograph

Bulova’s connection to auto racing dates back to the 1960s and ’70s, when the brand served as the official timekeeper for events like NASCAR and IndyCar. The new Bulova Racing Chronograph is a celebration of speed and precision, crafted in collaboration with Shelby for Bulova’s 150th Anniversary, noted the release.

This timepiece draws inspiration from the iconic 1967 Shelby GT500, with a 43mm silver-tone stainless steel bullhead case and a black tachymeter ring. The watch captures Shelby’s signature blue-and-white colorway on its durable HNBR rubber strap and dial accents. A sapphire crystal protects the dial, which features an 8-hand chronograph capable of timing to 1/1000th of a second. The Carroll Shelby Cobra icon is prominently displayed at the 3 o’clock register.

Bulova says the watch is powered by its proprietary high-precision quartz Precisionist movement, with a frequency of 262khz for exceptional accuracy to thousandths of a second and a smooth, sweeping chronograph hand.

Includes Die-Cast Model of the 1967 Shelby GT500

The timepiece is limited to just 7,500 pieces worldwide and comes with a numbered case back engraved with Carroll Shelby’s signature. It is presented in a special box that also includes a 1:24 scale die-cast model of the GT500.