Bullet Liner Announces Builder Ambassador Program

Bullet Liner Announces Builder Ambassador Program | THE SHOPBullet Liner, a maker of protective spray coatings, has launched a nationwide off-road show vehicle Builder Ambassador program, the company announced.

The company is seeking Builder Ambassadors for the 2022-2023 year. Open to builders of custom modified off-road vehicles throughout North America, this campaign is designed to be a mutually beneficial program offering builders the opportunity to be featured in Bullet Liner’s booth at the 2022 SEMA Show in Las Vegas this fall, or as a showcased “feature vehicle” at the show through Bullet Liner, the company said.  Selected builders and vehicles may also be promoted via Bullet Liner’s advertising, social media and other marketing platforms.

Benefits of the Bullet Liner Builder Ambassador program include:

  • A “Bullet Lined” vehicle at no cost to the builder
  • Bullet Liner-branded items and collateral materials
  • Opportunity to be featured in Bullet Liner’s 2022 SEMA Show Booth as an ambassador
  • Opportunity for a vehicle spot in Bullet Liner’s 2022 SEMA Show booth
  • Potential for a feature vehicle spot at the 2022 SEMA Show, sponsored by Bullet Liner
  • Social media amplification and engagement
  • Inclusion in Bullet Liner press releases and announcements
  • Identification as a Bullet Liner Ambassador on the Bullet Liner domestic website

The program is open to any builder located in North America—and custom builds for all makes, models, and types of off-road vehicle are encouraged. Builders must have a clear direction for their build with plans to take the vehicle to shows and promotional events beyond this year’s SEMA Show. To qualify, a builder must:

  • Be located in North America
  • Provide proposed vehicle(s) with vehicle modifications for evaluation
  • Provide a detailed project summary
  • Provide vehicle renderings/images
  • Commit to featuring the vehicle, with the Bullet Liner logo intact and visible, for a minimum period of one year

“We’re thrilled to be partnering with and promoting the current best and up-and-coming off-road vehicle build artists on the market,” said Jill Deamer, global marketing brand manager. “We’re anxious to see the many creative ways that builders are interested in using Bullet Liner to protect their investment, while providing a distinctive look and texture to their vehicles that is impervious to extreme weathering and the road conditions that would typically damage unprotected surfaces of a prized vehicle.”

Interested builders should complete an online application. The deadline to submit projects for consideration is July 15.

For more information, contact Deamer at

Click here to submit an application.

A.J. Hecht

A.J. Hecht is the managing editor of THE SHOP and host of the In Gear with THE SHOP podcast. Have an idea, a tip, or a question you’d like to see answered? Contact A.J. at

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