Bring a Trailer Expands Its Collector Car Auction Platform Into the UK
The auction platform has further committed to the British market through dedicated local partners & growing partnerships for European enthusiasts…
Bring a Trailer (BaT) announced the launch of expanded services in the UK. Having already facilitated a number of successful UK-based sales, the platform is now further committing to the British market with a network of dedicated local partners, institutional partnerships and an active program to welcome UK buyers, sellers and enthusiasts into its 1.65 million-strong global community, company officials stated in a press release.
BaT Brings Its Track Record of Success to the UK
Founded in San Francisco in 2007, Bring a Trailer has grown from a grassroots blog into an online marketplace for collector vehicles, generating more than $1.7 billion in sales in 2025 alone—the fourth consecutive year it has surpassed $1 billion in sales. Bring a Trailer has a pedigree of selling machinery across the collector car spectrum, from a $5 million Ferrari LaFerrari to a $15,000 Mazda MX-5, with around 50% of BaT listings transacting at around $27,000 or less.
With 49,486 auctions conducted last year at an 81% sell-through rate, and a community of over 1.65 million registered users, BaT operates at a scale and with a level of transparency that no traditional auction house or online competitor can match, the company claims.
“The UK has a passionate, knowledgeable collector car community and an extraordinary depth of automotive heritage. We’ve watched closely as British sellers and buyers have organically found their way onto BaT, compelled by the variety, vibrant discussion and market-setting results. We have worked to optimize the BaT experience for UK users based on their feedback, and we are very excited to offer our uniquely transparent and effective auction model to UK buyers and sellers, whether they want to self-serve or engage local partner support.” Randy Nonnenberg, co-founder and president, Bring a Trailer
Sports Purpose Will Be BaT’s Lead Local Partner in the UK
The expansion of UK operations is supported by lead local partner, Sports Purpose, a Porsche specialist based at Bicester Heritage in Oxfordshire. The team—led by James Turner, founder of Sports Purpose—will not only help the business to grow locally but also provide support for sellers, noted the release. The local partner model, rolled out across the U.S. and in select European markets, brings on-the-ground expertise to sellers who benefit from professional inspection, photography and listing support. In addition to Chase Classics in Dorset, further UK-based local partners will be announced later this year, the company said.
“We have long been fans of Bring a Trailer’s no-nonsense approach and laudable transparency, and we have successfully listed cars there too,” said Turner. “BaT’s unique blend of car sales and knowledgeable consumer comment works so well to build buyer confidence. The way that enthusiasts, collectors and dealers buy and sell cars is changing fast and so we are excited and proud to have the opportunity to support the Bring a Trailer offering in the UK. We look forward to working with our friends and contacts across the industry to spread the word and achieve great results for everyone.”
Archive of Market Data for Sellers, Buyers & Enthusiasts
BaT says that every listing is curated by their expert team to tell the honest story of each vehicle, without unnecessary superlatives or hyperbole. The open comment sections on every auction allow BaT’s knowledgeable community to ask questions, surface issues and provide expertise in real time. Every result is permanently published on the platform, creating an archive of market data for sellers, buyers and enthusiasts.
Straightforward Fees
Sellers pay a flat listing fee starting at just £79. A BaT “Plus” option is also offered for £239, including on-demand photography services at the owner’s preferred time and location, further streamlining the listing process. Buyers pay 5% of the final sale price, capped in the UK at £5,000 plus VAT—significantly lower than traditional auction house commission structures, officials stated.
The newly optimized site also features programmed currency conversion for the UK (GBP) and Europe (EUR) to ensure total price clarity when bidding. Auctions run for seven days and are visible to a global audience 24 hours a day. In the final two minutes of any sale, the clock resets with each bid, ensuring a fair, live auction finish every time. Listings reached a high of over 1,200 per week in 2025, including hypercars, project vehicles, motorcycles, memorabilia and more.
Specific UK info is available at bringatrailer.com/uk. For a limited time, BaT says that seller fees are fully waived, and Plus+ pro photos are available for only £129.
