BMW to Auction First U.S. Spec M5 at Pebble Beach Concours

Following the BMW M5 reveal at the Goodwood Festival of Speed, and to celebrate the arrival of the 717-hp M Hybrid-powered super sedan in the U.S., BMW M and BMW Individual in collaboration with the Pebble Beach Concours d’Elegance have created a one-of-a-kind M5 that will be auctioned during Pebble Beach Automotive Week. 

The 2025 BMW M5 Pebble Beach Concours d’Elegance #1/1 will be the first 2025 M5 delivered in North America, and is distinguished by exclusive paint and upholstery colors, wheels and bespoke interior details.

The 2025 BMW M5 Pebble Beach Concours d’Elegance #1/1 will be auctioned at no-reserve by Gooding & Company Friday, Aug. 16. Proceeds from the sale will be donated to the Pebble Beach Company Foundation, a charity that supports literacy and education programs for disadvantaged young people in Monterey County.

This will be the only 2025 BMW M5 finished in BMW Individual Frozen Orange metallic. Taking inspiration from the spectacular orange hues of a Pebble Beach sunset, the color was scheduled to be discontinued from BMW Plant Dingolfing prior to the start of M5 production, meaning the body of the Pebble Beach M5 had to be painted weeks in advance. 

The paint is complemented by hand-painted orange accents on the staggered M Dual-Spoke Bicolor wheels, Style 951M, mounted on performance tires. The 20-inch front and 21-inch rear wheels surround massive M Carbon Ceramic brakes with calipers finished in Matte Gold.

The tech-forward, driver-oriented interior has been appointed in a completely unique color scheme. The M Multi-Function seats are finished in Kyalami Orange and Silverstone Extended Merino leather – a combination created specifically for the #1/1 and unavailable on the standard production M5. The headrests of both front seats are emblazoned with the Pebble Beach Concours d’Elegance logo. The logo and #1/1 inscription are also present on the front doorsills.

In total, the 2025 BMW M5 Pebble Beach Concours d’Elegance #1/1 is fitted with over $57,000 worth of bespoke options. Much of the finishing was done by hand at the M works in Garching, the spiritual home of the M5 where the first two generations were largely hand-built.

The 2025 BMW M5 Pebble Beach Concours d’Elegance #1/1 will spoil the winning bidder with a full complement of performance, luxury, and infotainment features.

The Executive Package brings illumination to the kidney grille, a power rear sunshade and manual rear side window shades, front ventilated seats, and Parking Assistant Plus. The Carbon Package includes a CFRP roof panel, rear spoiler, and mirror caps. And M Drive Professional adds two additional, track-oriented driving modes – DYNAMIC and DYNAMIC PLUS – designed to ensure the combustion engine and electric motor are both active and the cooling system is conditioned for track driving.

Finally, the M Driver’s Package raises the M5’s top speed to 190 mph and includes a 1-day high-performance driving class at a BMW Performance Center.

The 2025 BMW M5 Pebble Beach Concours d’Elegance #1/1 will be on display from 10:00 AM Wednesday, August 14, at Gooding & Company’s space at Pebble Beach Parc du Concours, located on the corner of Stevenson Drive and Portola Road in Pebble Beach.

Find the full auction and register to bid here.