BMW Revives Retired Paint Colors for Anniversary Edition M3

BMW M is celebrating its 50th anniversary this year with a limited-edition model exclusive to North America, the M3 Edition 50 Jahre BMW M, the company announced.

Based on the 2023 BMW M3 Competition xDrive, the M3 Edition 50 Jahre BMW M will be offered in modern formulations of five paint colors – one from each of the previous five generations of M3. The E30 M3 is represented in vibrant, non-metallic Cinnabar Red. The E36 M3 is evoked by Techno Violet. Deep Interlagos Blue is taken from the palette of the E46 M3. Fire Orange III will be remembered from the limited Lime Rock Park Edition of the E92 M3, while Limerock Grey recalls the F80 M3 CS. Two of the colors, Techno Violet, and Interlagos Blue, were revived just for this Edition, and starting with July production will be available only on the M3 Edition 50 Jahre BMW M for model year 2023.

Regardless of paint color, each M3 Edition 50 Jahre BMW M will come equipped with forged Style 826M wheels in a matte Orbit Grey finish unavailable on the standard M3. Behind those wheels, customers may choose the standard M Compound brakes and specify red, blue or black calipers, or they can opt for M Carbon Ceramic brakes with gold calipers. Motorsport-inspired exterior enhancements from the M Performance catalog are also part of the package. Up front, the 50 Jahre BMW M edition receives a carbon fiber front splitter.  At the back, the M quad tailpipes are trimmed in carbon fiber and titanium, and the trunk lid sports an M Performance carbon fiber spoiler, all of which complement the standard carbon fiber roof.

Classic BMW Motorsport logos are fitted to the hood, trunk, and wheel center caps in place of the usual BMW roundels. With its staggered semicircles in blue, navy and red, the anniversary emblem is reminiscent of the original BMW M GmbH trademark that was first used on racing cars in 1973.

Upon opening the doors, the driver and passenger are greeted by “Edition 50 Jahre BMW M” lettering on the door sill trims. The inscription is repeated on an aluminum plaque on the cupholder cover below the dashboard, accompanied by a reminder that this very special M3 is “1/500”. Customers have the choice of the standard M Sport seats or the optional, track-ready M Carbon bucket seats, upholstered exclusively in Black Extended Merino leather. Both seat designs feature a unique seam pattern utilizing stitching in the M colors. They are complimented by tri-color M stripes on the headrests. The M stripes are also found on the folding headrests of the outboard rear seats.

The M3 Edition 50 Jahre BMW M will be available in only one configuration.  This includes the Executive and Parking Assistance packages, Icon Adaptive LED headlights with Laserlight, carbon fiber interior trim, wireless device charging and M Shadowline headlights.  All customers will choose is the exterior color, brake caliper color and style of seat.

A.J. Hecht

A.J. Hecht is the managing editor of THE SHOP and host of the In Gear with THE SHOP podcast. Have an idea, a tip, or a question you’d like to see answered? Contact A.J. at

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