Black Book-a division of Hearst Business Media-has signed an agreement to provide vehicle valuation data for ROUSH Performance Products. ROUSH Performance offers aftermarket performance parts, vehicles and crate engines and blends Jack Roush’s racing successes with the OEM engineering and manufacturing skills of ROUSH Industries and its 4,000-plus employees.
“ROUSH dealers can now leverage Black Book’s legacy of accurate vehicle valuations, available on the Black Book Digital mobile application or online. With Black Book’s valuations, ROUSH dealers can instill trust in their customers that their transaction comes with an accurate, fair value. Dealers can also fully finance the purchase of a new ROUSH vehicle, offering credible value to lenders and making it easier for buyers to gain financing. Lastly, Black Book enhances satisfaction levels for ROUSH vehicle owners helping them achieve fair value for their vehicles when they’re ready for resale,” according to a statement by the company.
“We’ve always taken pride in the supreme quality of vehicles our dealers offer their customers, and with Black Book we take extreme pride in the quality of our deals,” said Jack Roush Jr. of advanced business strategy at ROUSH. “Our customers want to know they’re getting the best vehicle on the road today, and they also want to know it comes with the most accurate valuation in the industry.”
“We’re excited to offer our trusted vehicle valuation data and services to an industry icon in ROUSH, known for high performance vehicles,” said Jared Kalfus, executive vice president of revenue for Black Book. “The ROUSH name is synonymous with trust and quality, and we’re proud to know that Black Book’s values will help enhance their customer relationships even further, solidifying that trust between the dealer and customer.”