B.J. Elmore to Lead RideTech Under Fox Factory Ownership

Several members of RideTech leadership will remain involved with the brand as it transitions to its new ownership under Fox Factory Holding Corp., which announced the acquisition last week. Ridetech will serve as cornerstone for the new Fox Street and Performance division, according to the company.

“Fox shares our vision for innovation, technology and market leadership,” said Bret Voelkel, founder of RideTech. “I’m personally very excited about my new role as director of innovation for the Fox Powered Vehicles Group. We have some great new products coming for our customers.”

Longtime RideTech and Air Ride Technologies executive vice president & general manager, B.J. Elmore, has been named to lead RideTech brand in a similar manner.

“I’m very excited about the opportunities, resources and brand equity afforded by our partnership with the Fox organization,” Elmore said. “We’ve worked very hard over the last several years to build a team of professionals that are hugely passionate about the automotive industry and its culture. With Fox’s added horsepower, RideTech will set new standards for quality, performance and customer satisfaction in the automotive aftermarket.  It’s truly my honor to continue to lead our team into the future.”

Industry veteran Jim Cozzie also remains with RideTech’s leadership as director of business development.

“RideTech’s management is passionate, forward thinking and will bring an expanded approach to the automotive aftermarket,” Cozzie said.

RideTech products will continue to be designed, tested and manufactured in the brand’s Jasper, Indiana factory.