BILSTEIN Marks 150-Year Milestone at 2023 PRI Show

Suspension products company BILSTEIN celebrated 150 years in style at the 2023 PRI Show—not with candles on a birthday cake, but with a late model race car hanging from the rafters.

The dirt racer was equipped with the company’s AS2-R shocks on all four corners, one of the many racing and performance lines the company has created and refined over the decades.

Introduced at the show was BILSTEIN’s newest offering, the AS3 shock that allows for zero rod (nitrogen) pressure when the shock rebounds, providing better traction and consistent grip on the track.

“As we celebrate 150 years, we invite you to be part of the next chapter in our legacy,” said Aaron Morey, director of motorsports. “Fasten your seatbelts, the future of motorsport is here and it’s draped in BILSTEIN excellence.”