News

Bestop to Offer Jeep-Licensed Soft Tops

Bestop to Offer Jeep-Licensed Soft Tops | THE SHOPThe Jeep brand has partnered with Bestop to offer three official Jeep-licensed soft tops for JK Wranglers, the company announced.

The Trektop, Trektop Glide and Trektop Pro will be available in Premium Twill and Black Diamond fabrics at Bestop.com and supporting Bestop resellers. This latest collection will be the first time a Bestop soft top will showcase the Jeep brand on select tops.

“Jeep and Bestop have a long history of being a part of each other’s story. Together we have inspired people to enjoy the outdoors, open air, and the driving adventure. We’re proud to be on the road – and off the road – with them.” said Scott Baird, Vice President, Sales & Marketing, Bestop. “This is a special opportunity for our Wrangler family to fit their Jeep vehicles with the brand they love and the quality they deserve.”

“The Jeep brand is defined by open-air freedom, and Bestop has been a key partner in developing that for the Jeep customer,” said Jim Morrison, senior vice president and head of Jeep brand North America. “Responding to the Jeep community with these new JK tops is a great way to give our customers what they are looking for.”

A.J. Hecht

A.J. Hecht is the managing editor of THE SHOP and host of the In Gear with THE SHOP podcast. Have an idea, a tip, or a question you’d like to see answered? Contact A.J. at ahecht@cahabamedia.com.

Related Articles

Back to top button