BendPak Launches Its First-Ever Custom Vehicle Build
The Valor C10 custom truck build will be a modern-day tribute to U.S. armed forces…
BendPak Inc., maker of automotive lifts and service equipment, has officially launched its first-ever custom vehicle project: the Valor C10, a full-frame transformation of a classic Chevrolet C10 pickup truck into a modern-day tribute to America’s armed forces, company officials stated in a press release.
The build is being led by Dustin Hacker and the team at Nostalgia Hot Rods. It’s taking shape atop BendPak’s new Octa-Flex Series lift. Like Octa-Flex, the Valor C10 is the brainchild of BendPak president and CEO Jeff Kritzer, who says the vision for the project goes far beyond steel and horsepower.
“After more than 40 years watching BendPak grow from a small startup into a global brand, I’ve always dreamed of building a custom vehicle that reflects who we are and what we stand for,” says Kritzer. “With the Valor C10, that dream becomes a reality. This isn’t just a truck. It’s a tribute to the generations of men and women who wear the uniform, defend our freedom and sacrifice more than most of us will ever know.”
Vintage Look of the Valor C10 With Modern-Day Performance
The Valor C10 is based on a second-generation (1967–72) Chevy C10. While its exterior will retain a vintage American look, everything underneath will be built for modern performance, including an upgraded chassis, supercharged engine, advanced suspension, new transmission, custom wheels, premium sound system and one-of-a-kind paint scheme honoring U.S. service members.
“This isn’t a restoration. It’s a transformation—from workhorse to rolling tribute,” says Hacker.
The entire project is being documented and shared online, with regular updates at bendpak.com/valor-c10. Viewers can follow the build step-by-step through videos, photos and behind-the-scenes commentary.
The project is expected to be complete in summer 2026. BendPak will give a sneak peek at the build-in-progress at the SEMA Show, Nov. 4-7, 2025, where it will highlight both the truck and the Octa-Flex in South Hall (booth #36131).
“We invite everyone to follow along,” adds Kritzer. “This is more than a build. It’s a salute: a rolling tribute to valor, liberty and the unbreakable American spirit.”
Lift for a Cure
BendPak is currently in the middle of its Lift for a Cure campaign to support breast cancer research. Throughout October, as part of Breast Cancer Awareness Month, BendPak is offering an exclusive line of limited-edition bright pink car lifts. For each pink lift sold, the company will donate 10% of the product price to METAvivor Research and Support.
