Barrett-Jackson to Auction a Life-Size Mattel RealTruck Toy

Proceeds from the Gladiator will benefit Building Homes for Heroes…

Barrett-Jackson continues its charitable tradition with the auction of a custom 2023 Jeep Gladiator Rubicon pickup during the 2024 Scottsdale Auction, which runs through Jan. 28 at WestWorld of Scottsdale.

Barrett-Jackson logo

Proceeds from the Jeep auction, set for 4:30 p.m. Saturday, Jan. 27, benefit Building Homes for Heroes.

“The custom Jeep Gladiator Rubicon brings the toy to life. Not only is this a chance to own a life-size Mattel Jeep; it’s an opportunity to contribute to the care of our veterans.” said Craig Jackson, chairman and CEO of Barrett-Jackson.

Designed in partnership with Mattel as the life-size version of the Mattel RealTruck toy, the custom Jeep was built by Doetsch Off-Road in Chandler, Arizona. The overland-inspired 4×4 build (Lot #3002) is powered by a 3.6L V-6 engine mated to an automatic transmission, and features premium parts and accessories from RealTruck, including:

  • Rugged Ridge rooftop tent
  • N-Fab TrailSlider step system
  • Rugged Ridge Jeep flush-mount taillights
  • GoRack

Andy Pujol, Building Homes for Heroes founder and president, said donations of this kind make it possible for the organization to support injured veterans and first responders.

“We are thankful for the RealTruck and Barrett-Jackson partnership, which will uplift the lives of those who have sacrificed so much,” he stated.

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