Axalta Names Techno Blue 2023 Automotive Color of the Year

Axalta Names Techno Blue 2023 Automotive Color of the Year | THE SHOP

Axalta Coating Systems has named Techno Blue as its 2023 Global Automotive Color of the Year, the company announced.

Axalta’s 2022 Automotive Color Trends ‘Powered by Color’ report highlights the generational trends, changing reality and positive outlook that shaped this 2023 selection, the company said.

“This year’s color is vibrant and radiates positivity,” said Hadi Awada, Senior Vice President, Global Mobility at Axalta. “Techno Blue is a bold contrast to the luxurious Royal Magenta, Axalta’s 2022 Color of the Year, shifting people’s mindsets towards futuristic thinking. I’m proud that our Mobility team continues to drive trends throughout the automotive industry.”

Techno Blue is formulated for various coating solutions and enriches the already diverse Axalta color palette. As a leading color expert in paint and coatings, Axalta uses its innovative technology, advanced color formulations and proprietary insights into global and regional color preferences to drive future color trends.

A.J. Hecht

A.J. Hecht is the managing editor of THE SHOP and host of the In Gear with THE SHOP podcast. Have an idea, a tip, or a question you’d like to see answered? Contact A.J. at

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