Axalta Color Popularity Report Highlights Consumer Preferences
Axalta has released its 69th annual Global Automotive Color Popularity Report revealing most cars on today’s roads are white (35%), black (19%) and gray (19%), the report concluded. Gray increased by four percentage points worldwide. The results of Axalta’s Global Automotive Color Popularity Report are tabulated on Axalta’s analysis of 2021 automotive build data in major markets and are an indicator of current market trends, the company said.
White vehicles have been found in the most abundance on the roads since 2011 worldwide, with Asia leading in white vehicle builds. Overall, the popularity of white hit a long-term high of 39% in 2017 and has seen declines in several regions each year since. This year, white declined three percentage points, largely due to a decrease seen in all regions, especially China, with a 7% decrease.
For the third year in a row, Europe is the only major region to report gray as the most popular color at 27%. Silver is most popular in South America as it ranks second place with 23% usage. Black is most found in Europe at 22% and continues to lead in the luxury segment. North America has the most amount of new red cars on the road at 8%.
Click here to view the full report. Prior years’ reports can be found here.
