News

Axalta Reveals Global Automotive Color of the Year

THE SHOP
Axalta’s Global Automotive Color of the Year is Royal Magenta – a deep cherry color that brings a luxurious finish to the market.

Axalta Coating Systems has announced its Global Automotive Color of the Year 2022: Royal Magenta.

The selection for the eighth edition of the Global Automotive Color of the Year, Royal Magenta, is a deep cherry color that brings a luxurious finish to the market, the company said. The robust design has a majestic dark finish engrained with merlot and garnet hues. The color appears berry red in sunlight yet reveals a dark, mysterious look in the midnight hours.

“Royal Magenta delivers a new luxury look that is optimized for future mobility,” said Hadi Awada, Senior Vice President, Global Mobility Coatings at Axalta. “With innovative mobility-sensing and environmentally-optimized waterborne technologies, we’re helping the mobility industry transition toward increasingly sustainable solutions, electric vehicles and autonomous driving.”

“This year, we have designed a complex-looking color that can be applied in a simplified manner,” said Nancy Lockhart, Global Product Manager of Color at Axalta. “The design process began by tinting waterborne paints with various layering systems to provide depth and color. With sustainability in mind, the end color was achieved with a conventional basecoat – clearcoat layering. It’s as easy on the eyes as it is to apply.”

Related Articles

Back to top button