Avery Dennison & Supercar Blondie Launch Exclusive Vehicle Wrap Collection
The four new colors were curated in collaboration with global automotive influencer, Alex Hirschi, to push the boundaries of style & innovation…
Avery Dennison has debuted its exclusive Supercar Blondie Collection of four new Supreme Wrapping Film colors. The new collection was curated in collaboration with global automotive influencer, Alex Hirschi, known to her fans as Supercar Blondie.
Driven by a shared commitment to push the boundaries of style and innovation, the new collection delivers unique and future-facing automotive wrap colors designed to make an unforgettable statement, company officials stated in a press release.
The Supercar Blondie Collection features four bold new shades:
- Matte Dreamline Blue – Inspired by the dramatic hue of Alex Hirschi’s personal Rolls-Royce, this serene, futuristic matte finish evokes an aspirational and sophisticated style.
- Gloss Metallic Cosmic Rose – A dynamic, futuristic magenta with a metallic gloss finish.
- Gloss Smooth Sage – A sophisticated and polished green tone, with a gloss finish, that is on trend for color this season.
- Satin Sunset Ride – A warm and adventurous orange satin that conjures a nostalgic, sun-drenched feel with a smooth finish.
Hirschi Has More Than 125 million Followers on Social Media
“Alex Hirschi is a true visionary who has single-handedly redefined supercar culture, especially for her highly engaged audience,” said Bethany Nock, marketing director for Avery Dennison Graphics Solutions. “This collaboration is about more than just new colors; it’s about partnering with a brand that is constantly driving the industry forward in style and innovation. This collection is a direct reflection of that shared vision.”
The company says these exhilarating new colors are designed to capture the attention of a global audience and provide new, dynamic options for car enthusiasts and wrap shops. Hirschi, as Supercar Blondie, is one of the few women in supercar culture. Her passion for cool cars has blossomed into the world’s largest automotive entertainment brand, noted the release. Hirschi’s social media audience exceeds 125 million followers who are drawn to her real and unfiltered access to the world’s most unique, inaccessible and extraordinary vehicles.
